Omnichannel Campaign Launch & Data Hygiene Checklist

# Omnichannel Campaign Launch & Data Hygiene Checklist A comprehensive pre-launch checklist for digital marketers coordinating multi-channel campaign releases. Focuses on data hygiene, privacy-safe audience file transformation, social video preparation, and collateral tracking. --- ## 🔒 Phase 1: Audience Data Hygiene & Privacy (CSV Only) - [ ] **Format Validation**: Ensure customer contact exports are formatted as clean **CSV text files** (note: OpenTools processes CSV, not binary .xlsx files). - [ ] **Privacy-Safe In-Browser Transform**: Inspect and clean lead lists in [/data/workbench](/data/workbench) to verify column headers, phone formatting, and character encodings. - [ ] **Webhook & Payload Conversion**: Convert audience segments into structured developer payloads via [/data/csv-to-json](/data/csv-to-json) without uploading subscriber PII to remote cloud services. - [ ] **Opt-Out Compliance**: Ensure contact lists have removed unsubscribed or opted-out email addresses before queueing campaign sends. --- ## 📹 Phase 2: Creative Assets & Social Video Preparation - [ ] **Campaign Video Trimming**: Trim intro and outro fluff or cut teasers for social ads losslessly using [/video/trim](/video/trim). - [ ] **Mute Background Audio**: Mute noisy raw footage or extract clean voiceover audio tracks using [/video/trim](/video/trim). - [ ] **Subtitle Synchronization**: Retime and verify WebVTT or SRT subtitle sidecars for social video accessibility in [/subtitles/workbench](/subtitles/workbench). - [ ] **Web & Ad Asset Optimization**: Compress display banners and landing page photography with [/image/optimize](/image/optimize) to ensure fast webpage loading. --- ## 📲 Phase 3: Tracking, Collateral & Launch Verification - [ ] **Print & Event Tracking QR Codes**: Generate high-contrast, verifiable QR codes for event flyers and direct mail in [/qr/workbench](/qr/workbench). - [ ] **Destination Link Audit**: Scan test QR codes on real mobile devices to confirm they open the correct landing page with appropriate tracking parameters. - [ ] **Final Deployment Checklist**: Confirm creative assets, email templates, social media video cuts, and tracking links are synchronized across all campaign channels.